Freepik vs Microsoft Copilot: which one to choose in 2026?

Community ratings, features, pricing and free plans: the complete head-to-head between Freepik and Microsoft Copilot to find the right tool for your needs.

Screenshot of Freepik
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Freepik

4.3 (117)

Freepik is a comprehensive AI-powered creative platform offering tools for generating and editing images, videos, and audio. With a vast library of stock assets and advanced AI models like Mystic and Flux, Freepik enables users to create high-quality visual content efficiently.

Text to ImagePhoto & Image GeneratorVideo EditorVideo EnhancerVoice CloningAudio EnhancerVoice & Audio EditingBackground RemoverImage EnhancerIllustration GeneratorAvatar GeneratorLogo GeneratorPresentation Generator3D DesignWebsite DesignerDesign GeneratorCreative WritingContent GeneratorMarketing Plan GeneratorAd GeneratorSocial Media Assistant
View detailsOfficial site
Screenshot of Microsoft Copilot
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Microsoft Copilot

4.6 (112)

Microsoft Copilot is an AI-powered assistant integrated with Microsoft 365 applications like Word, Excel, PowerPoint, Teams, and more. It enhances productivity by helping users create, edit, and analyze content, automate tasks, and generate insights based on data, all within familiar tools.

Content GeneratorBlog WritingCopywritingEssay WritingSummarizerParaphrasingEmail WritingCreative WritingPresentation GeneratorSpreadsheetMeeting AssistantTask ManagementProject ManagementNotes AssistantWorkflow ManagementResearch ToolAnalytics AssistantChatbot
View detailsOfficial site

Comparison table

CriterionFreepikMicrosoft Copilot
Average rating4.34.6
Number of reviews117112
Free planYesNo
PlansFree Plan, Premium Plan - $7/month, Premium+ Plan - Custom PricingCopilot Pro, Microsoft 365 Copilot
CategoriesText to Image, Photo & Image Generator, Video Editor, Video Enhancer, Voice Cloning, Audio Enhancer, Voice & Audio Editing, Background Remover, Image Enhancer, Illustration Generator, Avatar Generator, Logo Generator, Presentation Generator, 3D Design, Website Designer, Design Generator, Creative Writing, Content Generator, Marketing Plan Generator, Ad Generator, Social Media AssistantContent Generator, Blog Writing, Copywriting, Essay Writing, Summarizer, Paraphrasing, Email Writing, Creative Writing, Presentation Generator, Spreadsheet, Meeting Assistant, Task Management, Project Management, Notes Assistant, Workflow Management, Research Tool, Analytics Assistant, Chatbot
Last updatedMay 2, 2025October 1, 2024

See all tools in these categories: Presentation Generator, Creative Writing, Content Generator

Our verdict

Freepik or Microsoft Copilot?

With an average rating of 4.6/5 (112 reviews), Microsoft Copilot comes out ahead of Freepik (4.3/5, 117 reviews) with our community.

Budget-wise, Freepik offers a free plan to get started, while Microsoft Copilot does not appear to offer one.

Positioning-wise, Freepik stands out in Text to Image, Photo & Image Generator, Video Editor, Video Enhancer, Voice Cloning, Audio Enhancer, Voice & Audio Editing, Background Remover, Image Enhancer, Illustration Generator, Avatar Generator, Logo Generator, 3D Design, Website Designer, Design Generator, Marketing Plan Generator, Ad Generator and Social Media Assistant, while Microsoft Copilot focuses on Blog Writing, Copywriting, Essay Writing, Summarizer, Paraphrasing, Email Writing, Spreadsheet, Meeting Assistant, Task Management, Project Management, Notes Assistant, Workflow Management, Research Tool, Analytics Assistant and Chatbot.

Features head to head

Freepik

  • AI Image Generator with models like Flux and Mystic
  • AI Video Generator with modes like Kling 2.0
  • AI Voice Generator for text-to-speech conversion
  • Image editing tools: Retouch, Upscaler, Background Remover
  • Sketch-to-Image conversion
  • Reimagine tool for creating variations of images
  • Extensive library of stock images, videos, and audio
  • Customizable templates and mockups
  • Integration with design platforms like Figma

Microsoft Copilot

  • Generative AI for content creation in Word, PowerPoint, and Outlook
  • Data analysis and visualization in Excel
  • Automated task management in Microsoft Teams
  • Business Chat for quick access to data across applications
  • Real-time security, privacy, and compliance features

Pricing compared

Freepik

Free Plan

  • 10 daily downloads of stock content
  • Limited access to AI tools
  • Basic support

Premium Plan - $7/month

  • Unlimited downloads of stock content
  • Access to all AI tools
  • 18,000 monthly AI credits
  • Priority support

Premium+ Plan - Custom Pricing

  • Unlimited downloads of stock content
  • Access to all AI tools
  • 216,000 annual AI credits
  • Dedicated account manager
  • Enterprise-level support

Microsoft Copilot

Copilot Pro

  • Faster responses during peak times
  • Available in Microsoft 365 apps
  • Enhanced AI image creation

Microsoft 365 Copilot

  • Integration with Teams, Word, Excel, Outlook, and more
  • Business Chat for organizational insights
  • Enterprise-grade security, privacy, and compliance

Prices are indicative and may change — check the official sites for up-to-date pricing.

Frequently asked questions

What is the difference between Freepik and Microsoft Copilot?

Both tools share the Presentation Generator, Creative Writing and Content Generator space, but Freepik also covers Text to Image, Photo & Image Generator, Video Editor, Video Enhancer, Voice Cloning, Audio Enhancer, Voice & Audio Editing, Background Remover, Image Enhancer, Illustration Generator, Avatar Generator, Logo Generator, 3D Design, Website Designer, Design Generator, Marketing Plan Generator, Ad Generator and Social Media Assistant, while Microsoft Copilot adds Blog Writing, Copywriting, Essay Writing, Summarizer, Paraphrasing, Email Writing, Spreadsheet, Meeting Assistant, Task Management, Project Management, Notes Assistant, Workflow Management, Research Tool, Analytics Assistant and Chatbot.

Freepik or Microsoft Copilot: which one is rated higher?

Microsoft Copilot earns the better average rating: 4.6/5 (112 reviews), versus 4.3/5 (117 reviews) for Freepik.

Can you use Freepik or Microsoft Copilot for free?

Freepik offers a free plan, and Microsoft Copilot does not offer a free plan as far as we know.

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