Photoroom is an AI-powered photo editor built by the French startup of the same name, founded in Paris in 2019. Used by millions of sellers and individuals, it removes an image's background in a second, generates studio-quality product scenes and retouches your product photos with no technical skills required. Available on mobile and on the web, it stands out for its batch processing, its Shopify integration and its API for automating visual production at scale.
Create a free account on photoroom.com or download the iOS or Android app. Upload your photo: the background is removed automatically. Then pick an AI-generated background or a template tailored to your marketplace, adjust shadows, text and logo, and export the image in high resolution. For an entire catalog, use the web version's batch processing to prepare hundreds of images in one go.
Prices are indicative and may change — check the official site for up-to-date pricing.
Yes, the free plan includes background removal, basic editing and up to 250 exported images per month. Advanced AI tools (product staging, virtual models), high resolution and extended batch processing require the Pro subscription, priced at $7.50 per month billed annually ($12.99 billed monthly).
Yes. Photoroom was founded in Paris in 2019 by Matthieu Rouif and Eliot Andres. It is now one of France's standout AI companies: its app has racked up more than 150 million downloads worldwide, driven in particular by e-commerce sellers and individuals reselling on second-hand marketplaces.
Beyond background removal, Photoroom generates complete product scenes: AI-created backgrounds, realistic shadows, lighting adjustments, virtual models and an invisible-mannequin effect. It adds batch processing for hundreds of images, marketplace-ready templates and a Shopify integration to publish your product listings directly.
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