Community ratings, features, pricing and free plans: the complete head-to-head between HeyGen and Luma AI to find the right tool for your needs.
VerifiedHeyGen lets you produce professional videos with talking avatars, no camera or studio required. Pick a virtual presenter or create your own digital twin, type in your script, and the platform generates a strikingly realistic video. Its latest models, Avatar IV and then Avatar V, can animate a single photo with remarkably lifelike expressions. Its video translation feature even lip-syncs content in over 170 languages.
VerifiedLuma AI is an advanced platform that enables users to create lifelike 3D models and videos using AI technology. By leveraging tools like Dream Machine and Ray2, users can transform text prompts, images, or videos into high-quality 3D content, making it ideal for creators in various industries.
| Criterion | HeyGen | Luma AI |
|---|---|---|
| Average rating | 4.4 | 4.5 |
| Number of reviews | 218 | 251 |
| Free plan | Yes | Yes |
| Plans | Free, Creator, Business | Free Plan, Lite Plan - $9.99/month, Plus Plan - $29.99/month, Unlimited Plan - $94.99/month |
| Categories | Text to Video, Avatar Generator | 3D Design, 3D Model Generator, Text to Video, Photo & Image Generator, Illustration Generator |
| Last updated | July 8, 2026 | April 30, 2025 |
See all tools in these categories: Text to Video
HeyGen or Luma AI?
HeyGen (4.4/5) and Luma AI (4.5/5) earn very similar ratings from our community: the choice mostly comes down to your use case.
Budget-wise, both tools offer a free plan: you can try them before committing to a paid tier.
Positioning-wise, HeyGen stands out in Avatar Generator, while Luma AI focuses on 3D Design, 3D Model Generator, Photo & Image Generator and Illustration Generator.
Free
Creator
Business
Free Plan
Lite Plan - $9.99/month
Plus Plan - $29.99/month
Unlimited Plan - $94.99/month
Prices are indicative and may change — check the official sites for up-to-date pricing.
Both tools share the Text to Video space, but HeyGen also covers Avatar Generator, while Luma AI adds 3D Design, 3D Model Generator, Photo & Image Generator and Illustration Generator.
The two tools are neck and neck: HeyGen shows 4.4/5 (218 reviews) and Luma AI 4.5/5 (251 reviews).
Yes: both HeyGen and Luma AI offer a free plan to get started. Advanced features require their paid tiers.